Server-Side Tracking Parameters

Server-Side Tracking Resource Hub

Understand and implement tracking parameters across every major platform.
Build payloads visually. Ship with confidence.

GA4 Google Ads Meta CAPI TikTok API
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Generated Payload
0 params
GA4 · Measurement Protocol
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Platform Comparison

Key differences across tracking implementations

📊 GA4
  • ✓ HTTP POST to collect endpoint
  • ✓ client_id required (anonymous)
  • ✓ Up to 25 event params
  • ✓ Nested items array
  • ! No PII in plain text
🎯 Google Ads
  • ✓ Requires conversion_id + label
  • ✓ SHA-256 hashed user_data
  • ✓ gclid for click attribution
  • ✓ order_id for deduplication
  • ! Hashing normalization required
📘 Meta CAPI
  • ✓ event_id for deduplication
  • ✓ SHA-256 hashed user_data
  • ✓ Unix timestamp required
  • ✓ fbp / fbc cookies
  • ! action_source must be "website"
🎵 TikTok
  • ✓ SHA-256 hashed identifiers
  • ✓ event_id for deduplication
  • ✓ context.ip required
  • ✓ ttp cookie for matching
  • ! ttclid for click attribution